Social Physics, book review: Innovation, interaction and data-driven governance

 

Social Physics: How Good Ideas Spread
Social Physics: How Good Ideas Spread – The Lessons From a New Science • By Alex Pentland • Scribe • 300 pages • ISBN: 978-7-922247-55-1 • £14.99

Pentland believes that the ability to safely share data “will inevitably produce governance and policies that are more driven by data” — and he believes the result will be better social outcomes because we will have near-instant feedback on which policies are working and how well. This needs more research, though: can social physics can create political will?

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